Technology that solves commercial problems

Technology projects often begin with a product category rather than a business decision. That reverses the order of work.

A better starting point is to identify the constraint: revenue leakage, slow decisions, duplicated work, poor customer response, limited visibility or a fragile process. The technology choice should follow from that diagnosis.

This approach also makes investment decisions easier. A proposed system can be judged against an operating outcome instead of feature lists and vendor narratives.